Apple Watch sales have ??? ?? ??been dropping continually for the last couple of years, according to new data from Counterpoint Research.
The market research firm released a new report on Tuesday, May 8, including data from its Global Smartwatch Shipment Tracker for the fourth quarter of 2024. Put simply, Apple suffered a 19 percent decline in Apple Watch shipments year-over-year in 2024. That followed a 10 percent drop in 2023. While there were declines across most regions (aside from India), the North American market in particular recorded significant declines in Apple Watch shipments last year. Given that more than half of all Apple Watch shipments go to this continent, that's not great for Apple.
Counterpoint's report also includes this nugget: Apple Watch sales fell despite the launch of the new Series 10 model in September 2024. As Counterpoint writes, "Q3 2024 was the first time Apple witnessed a YoY shipment decline in a quarter in which a new smartwatch series was also launched."
So, what's going on here?
SEE ALSO: Apple is planning a new iPhone launch schedule, report claimsThe one big reason that Counterpoint puts forward to explain all of this has less to do with pricing or device quality than a simple lack of available upgrades for customers. In particular, the lack of a new budget SE model.
Apple didn't release a new Ultra or SE model alongside the Series 10 model last year. And as a pricier flagship, the Ultra only accounts for a small portion of total Apple Watch sales, less than 10 percent. There hasn't been a new Ultra since late 2023, and there hasn't been a new SE since late 2022. For comparison, the new Ultra Watch 2 costs $769 and the Series 10 $399, while the latest SE costs only $249, though it's usually on sale for under $200.
There's no guarantee in today's economically challenging world that simply releasing new Apple Watch SE and Ultra models would totally fix this trend for Apple, but a fresh budget offering couldn't hurt. Bloomberg's Mark Gurman reported earlier this year that Apple will indeed refresh both of those product lines later this year, so there's that, at least.
Topics Apple Apple Watch
Ige Signs Emergency Proclamation in Anticipation of Hurricane Lane
Playwriting Fundamentals at GVJCI
JABA to Hold Annual Awards Gala on Aug. 18
JA Historical Archives to Present Findings on Pre
Change Your Waribashi, Change the World
Howard vs Wagner basketball livestream: How to watch live
Introducing 2023 SFV JACC Queen Kaili?Inouye
2023 Nisei Week Court: A Special Sisterhood
JACL Applauds House Vote to Establish Pearl Harbor Memorial, Honouliuli Historic Site
Rep. Gomez Announces $1.5 Million for 248 Units of Affordable Housing in Little Tokyo
Registration for Tule Lake Pilgrimage Closed
Fujimatsuri at Gardena BC
Sozenji Buddhist Temple Obon Festival on Sunday
2023 Nisei Week Court: A Special Sisterhood
Zinke Responds as Criticism of ‘Konnichiwa’ Remark Continues
‘Investigate the Deadliest Nursing Home in California’
Convention Film Fest to Feature 3 Docs by Sansei Legacy
Arigato Bazaar at Centenary UMC
88 Years of Friendship
Hawaiian Journalists Assn., AAJA
Samsung accidentally confirms 5GYour resolution for 2020 should be to leave your f*ckboi behind'Star Wars: The Rise of Skywalker' has a 'Harry Potter Cursed Child' problemSorry cord cutters, Sling TV just raised its prices10 of the cutest aliens and droids in Star Wars, including Babu Frik'John Mulaney and the Sack Lunch Bunch' review: A true Netflix gem'You' Season 2 is still the depraved thriller you fell in love withHow to start a giving circle5 ways your kid can video chat with SantaElon Musk promises Tesla holiday software update with Full Self 'Red (Taylor's Version)' has taken over Twitter Google introduces insurance and language filters for doctor searches What is the metaverse? A (kind of) simple explainer Tarot card readings on TikTok and Tumblr are reinventing the art form Steven Crowder is one strike away from a permanent ban on YouTube Dictionary.com selects allyship as word of the year How to get verified on Pornhub An easy recipe for air frying turkey for Thanksgiving TikTok creators are living healthy lifestyles ironically — and it's working TikTok users are home for the holidays
0.1405s , 9841.375 kb
Copyright © 2025 Powered by 【??? ?? ??】Enter to watch online.Apple Watch sales are consistently falling without new models,Global Perspective Monitoring
