Airbnb's moving Super Bowl ad is ????? ???????? ??????? ????????winning the company a wave of good press for its willingness to take a stand for diversity.
The home-rental company has tried to milk the story further by pushing a narrative in which it rushed to make the commercial in one night.
Stories in the New York Timesand other outlets (including Mashable) reflected that storyline.
This Tweet is currently unavailable. It might be loading or has been removed.
The claim may be technically true, but it's also a little misleading. The concept and much of the footage used in the spot were pulled directly from an ad the company released late last year, so when CEO Brian Chesky said on Twitter that it was "made" last week he more precisely means "re-edited" with new copy and a new tagline.
Furthermore, that original campaign was damage control over reports of discrimination within the platform.
Airbnb had responded to widespread accusations of hosts denying service to black people on the basis of race with an internal review and a series of policy tweaks meant to address the problem.
The company announced the ad along with those changes to let people know it was taking the issue seriously.
Even at the time, Airbnb tried to frame the ad as a response to the divisive political climate.
"The intention was for the audience to be our community," Airbnb's chief marketing officer, Jonathan Mildenhall, said in an email interview at the time. "But as the rhetoric of the country began to boil over, it became clearer than ever that this message of acceptance was beyond Airbnb."
But the actual origin of the conceit and most of the imagery was somewhat downplayed when the company's public relations department set about pumping up its Super Bowl ad. Instead, it gave the impression that the spot was an impromptu show of goodwill spurred by the company's concern about the direction of the country.
That concern may be real, but it's also worth noting that the message wasn't originally created with our current political moment in mind.
Chesky acknowledged the source material on Twitter Monday afternoon after Inc.'s Jeff Berkovici raised the issue.
This Tweet is currently unavailable. It might be loading or has been removed.
The ad follows Airbnb's move to give free housing to any refugee stuck abroad because of Donald Trump's travel ban. The gesture was somewhat undercut by the revelation that it would mostly rely on hosts donating their homes for free.
In conjunction with the Super Bowl ad, the company also pledged to provide short-term housing for 100,000 people in need over the next five years and donate $4 million to the International Rescue Committee.
Two Gardena Police Officers Named in Federal Indictment
Best Xbox deal: Save $30.99 on the Xbox Elite Wireless Controller Series 2 Core at Amazon
iPhone 15's battery health feature will keep it alive longer
Wordle today: Here's the answer and hints for September 15
Documentary Tells the Kazuo Yamane Story
For Hollywood, scary AI is an old trope. It's now a true threat.
Meta brings Horizon Worlds to mobile and desktop
'Quordle' today: See each 'Quordle' answer and hints for September 20, 2023
Michelle Hanabusa: Staging an Uprising
Microsoft AI team accidentally leaks 38TB of private company data
Community Marks Regional Connector Mid
Best air purifier deal: Get an Insignia air purifier for 40% off
Best air purifier deal: Get a Honeywell air purifier for $100 off
Wordle today: Here's the answer and hints for September 15
State Schools Chief Appoints New Technology Services Division Director
'Sesame Street' adds accessible descriptions and ASL to web content
Apple iPhone 15 launch event forgot to bring the fun
Best Apple Watch deals: Save $10 on the Apple Watch Series 9 with Midnight Sport Loop
VJCC Introduces Miss Western L.A.
Disney+ deal: Get a 3
Hillary Clinton's acceptance speechChill bear hitches a ride on a garbage truckThis soccer club shut down homophobia with 1 resounding wordPhotojournalist documents fearsome cat fights on Downing StreetDonald Trump once warned of a madman obtaining nukes. Now many fear he is that madman.This otherwise lovely proposal may have also escalated a sibling rivalryDonald Trump portrayed as ultimate Hollywood movie villainWarren Buffett and Donald Trump get into a billionaires' brawl over tax returnsTwitter comes up with a stream of titles for #DonaldTrumpTheMovieJustin Bieber finally picked a side in the Taylor Swift/Kanye West feud CDC reports flu season is worsening, as 17 more children die Michelle Obama gave one little girl's third grade project an A+ Urban Dictionary wipes offensive, racist definitions for 'aboriginal' This smart cat shows off his skills with his favorite game Cheering for the Eagles and hating on Trump went hand in hand last night Uma Thurman's story about Tarantino adds a whole other layer to #MeToo Bermuda repeals same Millie Bobby Brown responds adorably to Kim Kardashian's Valentine's gift Twitch has a bunch of solid new anti We saw this deadly 'Hong Kong' flu coming, but no one could stop it
0.1399s , 10027.1015625 kb
Copyright © 2025 Powered by 【????? ???????? ??????? ????????】Enter to watch online.The truth behind Airbnb's Super Bowl ad,Global Perspective Monitoring
