If you want to be ??? ??a creator, I have great news for you: There are plenty of jobs.
Creators are now the fastest-growing job segment within the digital economy. According to a new study from by the Interactive Advertising Bureau and written in conjunction with Harvard Business School professor emeritus John Deighton (and first reported by Axios), creator jobs grew 7.5 times in four years. Total job opportunities for creators grew from 200,000 in 2020 to 1.5 million in 2024. Creators now make up one out of every ten full-time, internet-dependent jobs.
How does the IAB define a creator? "Someone who produces original content, often with a specific skill, passion, or expertise at the core. Their value comes from what they show — whether it’s knowledge, creativity, or entertainment. Their audience follows them because they consistently deliver engaging, high-quality content that provides intrinsic value."
The report also states: "This remarkable growth stems from three key factors: 1) the shift of ad budgets to digital platforms, streaming services, and online publishers, 2) the ease of creating and distributing digital content, and 3) the rise of a more professionalized creator economy," the report states."
And the digital economy isn't showing signs of slowing down, according to the report. In fact, the IAB claims it's the fastest-growing and leading driver of U.S. GDP growth, valued at $4.9 trillion.
Leora Kornfeld, principal research consultant and co-author of the study, told Axios that this is at least in part due to more consumer choice enabled by the internet and social media.
This comes as more and more people want to become influencers. According to a 2023 Morning Consult survey, 57 percent of young people want to be influencers. The same survey found that even 41 percent of adults would choose influencing, too.
Topics Creators
‘Manzanar Fishing Club,’ Chiura Obata Programs at National Historic Site
Does 'Mario Kart World' justify the $80 price?
Beyond Relief
Toyota China issues door handle recall for bZ3 EVs co
Manzanar Committee Calls on JACL to Apologize to Tule Lake Resisters
Alibaba’s logistic arm Cainiao launches next
Propaganda and the Pundit Mind
Does 'Mario Kart World' justify the $80 price?
Aratani CARE Award Recipients Announced
NetEase Music tests AI feature “Private DJ” · TechNode
OBITUARY: Charlie Hamasaki, 95; Terminal Islander Remembered for CWRIC Testimony
Asus VivoWatch 6 AERO measures blood pressure and ECG
Toyota China issues door handle recall for bZ3 EVs co
Massive medical company data breach impacts millions
Refined Cuisine Coming Home to Little Tokyo
Meituan invests in Chinese large language model company Zhipu AI · TechNode
Grove Co. Earth Month Sale: 30% off sitewide
A Christmas Story
GLA JACL Scholarship and Chapter Fundraiser Dance
Bilibili offers selective testing of AI Search Assistant to users · TechNode
Best vacuum deal: The dreame H12 Pro wet and dry vacuum is 46% off at AmazonInstacart's second annual Holiday Deal Week is hereWordPress.org's login page demands you pledge loyalty to pineapple pizzaBest Theragun deal: Theragun Mini massage gun dealToday's Hurdle hints and answers for December 17Today's Hurdle hints and answers for December 18NYT Connections Sports Edition hints and answers for December 18: Tips to solve Connections #86Best PS5 deal: Save over $75 on 'Fortnite Cobalt Star' bundleBillie Eilish, College Football 25, and 1,000 basketballs: YouTube videos to watch this weekBest Xbox Series X deal: Save $50 on the 1TB digital console at Best Buy Funky Saturday Sending Mom Love from Little Tokyo Artist Spoonhunter Featured in Manzanar Gallery Gundam 40th Anniversary Celebration Benefit Performances for Restoration of Shuri Castle ‘Ran,’ ‘Akira’ at Vista Theatre ‘Weathering with You’ Among Annie Award Nominees 'Dragon Girl' at Giant Robot 2 L.A. Nebuta at LACMA ‘A Little Tokyo Christmas’ Returns Dec. 21
0.1604s , 9836.90625 kb
Copyright © 2025 Powered by 【??? ??】Creator job opportunities grew 7x in recent years [April 2025],Global Perspective Monitoring
