Just when you thought you could live sex on stage videoscatch your breath after CES 2025, Samsung is gearing up for a major tech reveal at today's Galaxy Unpacked 2025.

For its first Galaxy Unpacked event of the year, Samsung will unveil a first look at its new flagship mobile devices and a host of new AI features.

Of course, the highlight of the event will be the debut of the Galaxy S25 series. Expect a trio of smartphones: the Galaxy S25, S25+, and S25 Ultra. While the design will likely stay familiar with rounded edges, the biggest upgrades are under the hood.

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The S25 Ultra is rumored to get a slight makeover, with a larger 6.9-inch display and an upgraded 50MP ultra-wide camera. Perhaps the most exciting change is what's powering these devices: Qualcomm’s new Snapdragon 8 Elite chip, built for generative AI.

SEE ALSO: Samsung Galaxy AI features leak ahead of Unpacked 2025

This means we could see some major AI-powered features that Samsung has yet to reveal.

Along with the new hardware, Samsung will likely officially unveil One UI 7 at Galaxy Unpacked. Already in beta, this updated version of Samsung's custom Android interface promises a more intuitive experience, with a tweaked notification system and a host of AI improvements. Samsung is hailing One UI 7 as the "first integrated AI platform," and with the Snapdragon 8 Elite chip, expect to see new AI-powered capabilities that could really set the S25 series apart.

Following the trend of agentic AI, rumors even point to a Samsung "AI agent" that will offer personalized recommendations across a range of categories, from fashion to transportation.

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Samsung Galaxy Unpacked 2025: Everything announced in 10 minutes

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Latest Updates

3:02 pm ET| January 22, 2025

That's a wrap! We're getting the new phones as expected, tons of new AI features as expected, and a couple of surprises as well!

Samsung teased the XR glasses it's been working on alongside Google as well as teased a new slim phone called the S25 Edge.

Mashable reporter Matt Binder has compiled a full list of everything announced!

1:49 pm ET| January 22, 2025

Samsung Galaxy S25, S25+, and S25 Ultra preorders are now live at major retailers and phone carriers. The phones will be released on Friday, Feb. 7.

Mashable's Haley Henschel has rounded up Galaxy S25 preorder details for you.

1:10 pm ET| January 22, 2025

Agentic AI is poised to be a big selling point for the Galaxy S25 phones. Samsung has announced a wide range of new Galaxy AI features including a daily brief, call transcription and more. Samsung is also deepening its partnership with Google, which the addition of screensharing and livestreaming via Google Gemini in Galaxy S25 devices.

See everything the new phones can do for you in Cecily Mauran’s report.

1:00 pm ET| January 22, 2025

Samsung Galaxy S25 phones have arrived. The Galaxy S25, S25+ and S25 Ultra were unveiled at price points matching last year’s release: $799, $999, and $1,299 respectively.

The phones are seeing a bump from 8GB of RAM to 12GB and will be powered by the Snapdragon 8 Elite for Galaxy processor. The upgrades are set to make these phones powerful AI devices and will be the vehicle for Samsung’s newest Galaxy AI upgrades.

There's a lot to unpack! See the specs and full details in Alex Perry’s report.

12:15 pm ET| January 22, 2025

We're still 45 minutes away from the launch of Samsung Galaxy Unpacked, and about 39,000 people are already waiting to watch the livestream on YouTube.

Here's two different ways you can watch the Samsung Galaxy Unpacked livestream yourself.

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11:21 am ET| January 22, 2025

We're now just 90 minutes away from Samsung Galaxy Unpacked. All signs point overwhelmingly toward the reveal of Galaxy S25 phones overflowing with AI feature upgrades. But there's always room for a surprise or two along the way. Everything you need to be ready for the big event:

• What to expect at Samsung Galaxy Unpacked

• Watch the Samsung Galaxy Unpacked livestream

• AI features leak ahead of Unpacked

• Save $300 on an S24 Ultra right now

• Save on S25 phones directly from Samsung if you act before the event starts

10:56 am ET| January 22, 2025

If you're one of the many people who look forward to a new phone release in order to save big on last year's model, then you're going to love this Samsung Galaxy S24 Ultra deal.

Late-adopters can save $300 on the soon-to-be older model phone right now at Best Buy.

9:54 am ET| January 22, 2025

We're a little over three hours away from Samsung Galaxy Unpacked, and time is running out on a preorder deal available now on Samsung.com.

From now until 1pm ET, anyone who reserves for Samsung Galaxy Unpacked will receive:

• $50 Samsung Credit

• Up to $1,250 in additional savings

• A chance to win $5,000 in Samsung Credit

The credit would be redeemed exclusively on Samsung.com and the Shop Samsung app.

9:12 am ET| January 22, 2025

The Galaxy S25 series is poised to bring a massive AI-powered upgrade to its lineup, including the anticipated One UI 7 release that will help boost the upgrade to Galaxy AI.

But a leak reported by Neowin suggests that the Samsung Galaxy S25 Ultra's S Pen could lose bluetooth functionality. The downgrade means gestures and remote control might no longer work on the device.

This leak has not been confirmed, but we're only a few short hours from knowing for certain.

8:23 am ET| January 22, 2025

Samsung is reportedly developing a set of XR glasses in partnership with Google and Qualcomm under the name Project Moohan. The XR glasses are expected to use the Android XR operating system.

While the device is rumored for a 2025 launch, it's not clear if Samsung will have anything ready to show for today's Unpacked event.

For more about today's event, see our report on everything to expect.

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7:45 am ET| January 22, 2025

While we are just hours away from seeing the official unveiling of the Samsung Galaxy S25 phones, a fresh leak hints at a potential preorder bonus.

If the rumors are true, Samsung will offer double the storage size of phones preordered between Jan. 22 through Feb. 6 for the same price, according to Dealabs.

That would mean you could get a 512GB version of the Samsung Galaxy S25 for the same price as the 256GB version, the site claims.

An important caveat to this is that this leak spoke to EU-specific deals, so it's unclear at this time if the special offer will also include the US market. But we don't have long to wait to find out!

5:22 am ET| January 22, 2025

Samsung fans are getting more than just new phones today – One UI 7 is confirmed to launch alongside the Galaxy S25 series.

The operating system has been available in beta on S24 phones since Dec. 5, 2024, offering more customization, call trancripts, and a wide variety of new Galaxy AI features.

5:09 am ET| January 22, 2025

Samsung Galaxy Unpacked kicks off at 1pm ET. You can watch the livestream on YouTube or on Samsung's website.

Expect largely iterative updates to the Samsung S25 phone lineup and a bunch of new features for Galaxy AI. For example, a recent leak teased a feature called Insights, which providers users with a daily briefing when they wake up, including news, weather, and health data.

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Topics Samsung Samsung Unpacked