What sells at the box office?maddy sinclair eroticism review Historically, the answer for film studios, distributors, and their executives has been a white male lead. This bias hasn't changed, according to a new study undertaken by the University of Southern California. And more importantly, it may be wrong entirely.
The study from USC Annenberg's Inclusion Initiative, which was founded by communications professor Dr. Stacy L. Smith, found that identity of protagonists has little to do with determining success at the box office. The report looked at a sample of 126 top-grossing, live-action films from 2021 and 2022, examining factors that led to their box office success. The selection included only live action movies with solo leads — no re-releases or storylines with co-leads or ensemble casts.
SEE ALSO: ‘Barbie’ tops $1 billion, a new box office milestone for female directorsThe most significant finding is that films featuring male or white protagonists did not perform better theatrically than films led by female characters or underrepresented groups. That is, there is "no significant benefit" to having a male white lead in a starring role.
There's an even more systemic problem here. Theatrical support for films with such leads remains significantly higher than for movies with other leads. Women are consistently provided with fewer resources for production. Films with white male leads or underrepresented male leads have higher promotional budgets than those with white or underrepresented female leads.
"Movies about white male characters are still released most often by studios and distributors," Smith explained in a statement.
Credit: USC Annenberg Inclusion Initiative 
Credit: USC Annenberg Inclusion Initiative "The system was built to favor storytelling about one group: white males," Smith continued. "It is the way that executives support movies about white men that drives their success, not the protagonist themselves."
Credit: USC Annenberg Inclusion Initiative. Other findings in the study reveal similar bias. Over half of the movies with the highest budgets (of $100 million or more) in the two-year period starred white males. Meanwhile, 15.8 percent featured a white female lead, and only 10.5 percent had an underrepresented female lead.
In reality, the study concludes, factors for box office success lie in the support structure for the film: namely production budget, marketing costs, and its widest point of release. These factors are simply more often applied to movies starring men.
Topics Film Social Good
Previous：Imagining Peace
Metro to Study 2 Alternatives for WSAB
Best AirTag deal: Save 14% on the Apple AirTag
360 launches Nano Search, redefining search engines with AI integration · TechNode
Our favorite Anker products are all on sale at Amazon
Seinan Senior Club Welcomes 2018
Best Fire Stick deal: Save $15 on Amazon Fire Stick HD
PlayStation 5 Pro is $50 off for Days of Play 2025
Chery becomes first Chinese automaker to produce cars in Europe · TechNode
Sawtelle Japantown Celebrates 3rd Anniversary of Designation
Shop the iPad Pro for $150 off at Amazon
A Sign of The Times
Apple launches a self
How to see 5 planets align in order for first time in 18 years
iQIYI Q3 revenue drops 10%, focus shifts to diverse content offerings · TechNode
Aizumi Named to Biden Foundation Advisory Council on LGBTQ Equality
Best AirTag deal: Save 14% on the Apple AirTag
Boeing Starliner arrives at ISS
Best Sonos deal: Save $20 on the Sonos Era 100 at Amazon
Chen Withdraws from 39th District Congressional Race
Best Dyson deal: Save $120 on the Dyson V8 Plus
GoFundMe launches a Ukraine donation hub'The Batman' review roundup: What do critics think of the newest DC movie?Apple 2022 'Peek Performance' event: A roundup of everything announcedApple takes store down ahead of 'Peek Performance' eventSubstack launches iOS appNetflix is suspending its streaming services in RussiaAirbnb is suspending all operations in Russia and BelarusThe top 4 sports network streaming apps, rankedIndependent Spirit Awards 2022: The full winners listTelegram founder Pavel Durov promises to 'protect user data at any cost' Best October Prime Day drone deals We test headphones year Best Prime Day Kindle deal: Save $85 on Kindle Scribe To Name It Now Best Beats Studio Pro deal: Save $180 on October Prime Day Scientists discover treasure trove of species in a cloud forest Impermanent Resident Best smartphone deals: Shop Apple, Samsung, and Google during October Prime Day Either Freedom or Death Fresh Hell
0.1414s , 10041.703125 kb
Copyright © 2025 Powered by 【maddy sinclair eroticism review】Enter to watch online.White male leads don't equal box office success. But executives and studios are still biased.,Global Perspective Monitoring
